Learn about SEO, Marketing Psychology & Strong Digital Campaigns
In this course, you'll study internet marketing online including social media marketing, search engine optimisation (SEO), online advertising, and more. Discover how to use set goals, use metrics to track progress, and engage with potential customers.
Course Duration: 100 hours
Course Structure
There are 8 lessons in this course.
- Scope and Nature of Social Media
- Explore the possibilities of using social media for marketing a product
- Recognise Information Overload
- Become Readily Accessible
- Internet Marketing
- Website Marketing
- Social Media
- Video on the Net
- Audio on the Internet
- Gaming
- History of Internet Marketing
- Risks of Internet Marketing
- Legal Concerns
- How well are you doing? Measuring your activities
- SEO
- The Psychology of Internet Marketing
- How psychological theory applies to internet marketing?
- Understanding how customers think and behave
- Methods to encourage people to your site
- Overcoming consumer resistance
- Interacting and engaging with your customers
- Capture and hold your viewer’s attention
- Use of page title keywords
- Blogs
- Social Media
- Social Media Applications
- What are the effective applications currently being used in social media?
- Why use social media?
- Purposes of Social Media
- Social Media Variables
- Ways of Using Social Media
- So why do people use social media to advertise their products?
- The purposes of different applications
- Websites, Advertising and Other Applications
- How to properly utilise your web presence?
- Ensuring the appropriate mix of online marketing techniques for your product
- Types of internet marketing
- Website essentials
- Message to customers
- Website Layout
- Planning your website
- Search engines
- Mobile friendly websites
- Apps
- Landing Pages and Microsites
- Internet Advertising
- Demographics
- Promotions
- Get the Marketing Mix Right
- Capturing and converting customers
- Establishing an appropriate online presence for marketing a product
- Know how to utilise your online presence
- Marketing Processes
- Encouraging a Connection
- Setting up an Online Store
- What do you need to set up an online store?
- Tips to Success
- Delivery Systems
- A Business Plan
- A Marketing Plan
- Steps in Marketing Plans
- Creating and Using Content
- Determine what to create, how to create it and where to use it
- Websites need Information
- Articles
- Linking with social media
- Clients giving you content
- Content
- Blogs and Newsletters
- How to develop and sustain effective online blogs and newsletters
- What is a blog?
- Online Newsletters
- Developing an Internet Marketing Program
- Learn how to develop a one year online marketing strategy for a new product
- Apply what you have learnt online by developing an internet marketing program
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What is Internet Marketing?
Internet marketing is relatively recent in the history of marketing. Many people were initially reluctant to advertise their businesses or products in this way, however, as time has gone by more and more people rely on the internet to advertise their products. Even small-town businesses (such as tradespeople for example) now advertise on the internet. This is mainly due to customer demand; customers like the ease in which they can (usually) find what they are looking for when they use the internet. So if the local plumber realises this (and advertises on the internet); they may be the first person the customer contacts. The internet has in many respects, replaced phone books. The customer may not want to look any further than what they find on the internet e.g. the plumber’s website, or phone number, or reviews about their services are all at the click of a button. This type of quick and easy access is what most customers are looking for today, therefore Internet marketing is a good way to capture new business. It may not be the ONLY way, but it is definitely an important way.
Internet marketing may involve promoting or selling anything via the internet, including but not limited to:
- Websites
- Advertisements – placed on anything viewed over the internet from websites to newsletters, games and blogs etc.
- Newsletters
- Social media accounts
- Blogs
- Online shops
- Direct communication (talking with someone) or messaging (e.g. phone, viber, skype, texting)
- Video conferencing
- Broadcasting –TV, radio, video, podcasts (e.g. You Tube), corporate TV programs etc.
- Sponsorships
- Games/gaming
- Directory listings (Free or Paid)
- Subscription services
- Email – e.g. direct emailing mail lists of targeted customers, media releases
- Review sites
Internet Marketing” is also referred to as Digital Marketing. But regardless of its name, internet marketing requires an online channel – which relies on a range of communication tools and access platforms that allow e-marketers to build relationships with new customers, as well as develop their relationships with existing customers. The access platforms range from mobile phones, computers, laptops, PDA’s to digital televisions. These hardware platforms are used by internet marketers (e-marketers) to deliver marketing content and allow for some form of interaction with the customers via various communication tools such as websites, blogs, newsletters, electronic mail (e-mail), instant messaging, etc.
The internet is a massive resource. There are literally hundreds of thousands of websites out there. Some of them may be old websites, obsolete, but never deleted. Some may be very small, set up by someone and never looked at again, but still be current. People can (fairly easily) gather information at the touch of a few buttons. If a person wants to find out about a particular service or location and it takes time too much time to find it, they may give up. So businesses need to ensure their services and products are easy to find.
Businesses, both large and small, advertise online - but how? They may use a combination of online advertising sites through search engines like Google or social media, which we will discuss shortly. Many businesses now have their own website, or even more than one website. On that website, they will usually advertise their products or services, give the potential customer a bit of information about their business offerings and so on. A lot of information can be placed on a website. If you look at the internet for anything, you can find hundreds and thousands of websites - some offering similar or services products to you and this is where it becomes important to stand out. Imagine, you own a holiday home by the sea, you set up your website, but no one looks at it. If we do a search for “holiday home, ABC Town”, probably hundreds of websites will come up – the one that is highest up the search list and has the most visual appeal will be the one that the customer will look at (in depth) first. If your website for your holiday home lacks visual appeal – they may never read further, irrelevant of the fact that your house may be a lot better than the one with the glitzy website!
