Learn Strategic Management to more effectively manage:

• Businesses and organisations
• People, places, things, events
• Finance, resources, and more

Course Content

This course has nine lessons:

1. Nature and Scope of Strategic Management

• What is the Difference between Strategy & Strategic Management?
• The Importance Of Strategic Planning
• Mintzberg’s Five P’s
• How can you Use Mintzberg’s Approach?
• What Strategies Are There?
• Views of Strategy
• Levels of Decisions 
• Strategic (Corporate) Level Decisions
• Tactical (Business) Level Decisions
• Operational (Functional) Level Decisions
• Where Do You Start?
• Analysis of your external environment and resource capabilities. 
• Identify your mission statement. 
• Identify a vision for the future. 
• What are your core values and guiding principles? 
• What are your long term goals and SMART objectives?  
• An action plan with timelines. 
• Develop a communication plan. 
• Develop and implementation and monitoring plan. 
   

2. The External Environment

• Introduction
• Why Analyse the External Environment? 
• Tools of Analysis – Macro Environment
• Pestle Analysis
• Political
• Economic
• Socio-Cultural
• Technological
• Legal
• Environmental
• Porter’s Five Forces
• Bargaining Power of Suppliers
• Bargaining Power of Buyers
• Threat Of Potential New Entrants
• Threat Of Substitutes
• Extent Of Competitive Rivalry
• Competitors Review
• Competitor Profiling 
• Tools of Analysis – Micro Environment
• SWOT Analysis
  
  

3. The Internal Environment

• Purpose of Analysing the Internal Environment
• Internal Analysis Tools
• VRIO
• McKinsey 7S Framework
• Using and Applying McKinsey’s Model
• Value Chain
• Portfolio Analysis
• Competitive Advantage 
  
  

4. Strategic Management of Human Resources

• Human Resources
• Staff and Strategic Planning
• What is an HR Audit?
• Components of an HR audit 
• Organisational Structure & Strategy
• Hierarchal 
• Functional 
• Horizontal (also known as Flat) 
• Divisional
• Matrix
• Team Based
• Network
• Process
• Succession Planning
• Organisational Culture
• Adhocracy
• Clan
• Hierarchy
• Market
  
  

5. Developing a Strategic Plan

• Business Level Versus Corporate Level Strategy
• Developing a Strategy
• What Focus are you Wanting to Achieve? 
• Strategy Mapping
• Finances
• Customers
• Processes
• Learning/Growth
• Choosing the Right Strategy
• Consistency
• Suitability
• Validity
• Feasibility
• Business Risk
• Attractiveness to Stakeholders
• Strategic Plan Document
• Foundation
• Competitive Advantages
• Vision
• Strategic Objectives and Organisational Goals
• Key Performance Indicators
• Resource Implications
• Implementation
• Strategy Timeline
• Evaluation before implementation
  
  

6. Some Initial Checks

• Resource Allocation
• Who Allocates Resources?
• Gaps In Resources
• Balanced Scorecard & Strategy Implementation
• The four perspectives
• Implementing the BSC
• Communicating the Implementation
• Evaluation
• Who Evaluates?
• What Are You Evaluating?
• What Happens After Evaluation?
• Strategy Monitoring & Control
• Creating A Control System
• Types of Control
  
  

7. Green Strategy and Sustainability

• Sustainability
• What is a Green Strategy?
• What do Companies Need to Consider? 
• Creating a more Sustainable Business Strategy
• Assess the problem and define the objectives
• What is the organisation’s mission?
• Identify the available options
• Implementation
• Sustainability and Strategy - Areas for Concern
• Management Buy-In
• Stakeholder Engagement
• Goal Type
• Poor Monitoring
• Lack Of Investment
• Not Aligning Strategies
• Loss Of Innovation
• Missed Cost Savings
• Negative Perception
  
  

8. Managing Strategic Change

• What is Strategic Change?
• Why do we need Strategic Change?
• Maslow’s Hierarchy of Needs and Change
• Impacts of Strategic Change
• What Causes the Need for Strategic Change?
• Approaches To Managing Strategic Change – Emergent and Prescriptive Tools
• Developing A Strategic Change Plan
• Sustainable Change
• Pillars of Sustainable Change
• Leadership
• Strategy
• Culture
• Structure
• Systems
• A Model for Sustainable Change
• The Prerequisite Approach
• Building Awareness
• Levels Of Motivation and Desire 
• Assess Abilities 
• Creating Opportunities 
• Feedback
  
  

9. Leading Strategic Change

• Leading Strategic Change
• What is Strategic Leadership?
• Leadership and Management
• Leadership Styles
• Situational Leadership Theory
• Life Cycle of Leadership
• Contingency Theories
• Fielder
• Style Theories
• The Blake and Mouton Managerial Grid
• Informal Leadership
• Inspirational Theories
• Path Goal Theory
• Instrumental Theories
• Four Framework Leadership Model
• Limitations of Leadership Theories
• Leading Strategic Planning and Change
• Tools